Social Media refers to those web properties that are accessed and contents are published solely by the users rather by the employees of those properties.

Social Media Marketing (SMM) also refers to a marketing method that makes use of social media such as Youtube, Weblogs, Forums, Wikis, Podcasts and etc. to engage in for the development of a business by driving more traffic and by entering into business partnerships with others.

Social Media Marketing is one of the hot topics on the internet and most of the online businesses primarily depend on social media to boost their exposure and sales.